What are the advantages of an eco-label?

Eco-labels have become an increasingly important part of our lifestyle and consumption in recent years. Their aim is to guarantee consumers that the products they buy are environmentally friendly and healthy. However, these labels are not always easy to understand and can sometimes confuse consumers. In this article, we take a closer look at the advantages of these eco-labels. Do they have limits? 

Eco-labelling means informed choice 

One of the main advantages of eco-labels is that they enable consumers to make informed choices. Eco-labels clearly indicate that products have been manufactured in compliance with certain environmental standards. Consumers can therefore buy these products with confidence, knowing that they are making a responsible choice. Eco-labels can be recognised by their logos, or by certain information on the packaging. So it’s pretty easy for consumers to recognise them. In general, an eco-label guarantees that a product does not contain harmful ingredients. Toxic substances can be dangerous for the planet and for your health. A good eco-label should therefore prohibit the use of these dangerous ingredients. What’s more, eco-labelled products are often biodegradable. But, as you might expect, environmental standards go even further. Packaging is not superfluous and is made from recycled or reusable materials. Finally, many ecolabels guarantee general environmental protection.

Ecolabel means respect for the environment 

An eco-label respects the environment by guaranteeing that the products bearing it have been manufactured in compliance with certain environmental standards. These standards may include criteria such as the use of renewable energy, the reduction of greenhouse gas emissions, and the responsible management of waste and raw materials. 

Eco-labels can also help to raise consumer awareness of the importance of the environment and protecting the planet. By seeing these labels on the products they buy, consumers are more likely to be aware of the impact their choices have on the environment. This can be a lever for change, raising collective awareness of the need to take environmental issues into account in our consumption patterns. 

Eco-labels like ours go even further 

Eco-labels also encourage companies to adopt more environmentally-friendly practices by setting strict criteria for their award. Consumers can therefore buy labelled products with confidence, knowing that they are making a responsible choice. At Ecogarantie, we promise consumers natural products that are 100% organically produced. In this way, we ensure that our members offer REAL ecological products, and not just products that are likely to be ecological or that will mislead consumers.

Are there any limits to eco-labels? 

Some can be difficult for consumers to understand. There are many different labels, each with its own criteria and standards. This can make it difficult for consumers to know which label to choose and how reliable it is. The proliferation of these labels can also lead to consumer saturation and confusion.

What’s more, it’s important to be wary of certain labels. They can sometimes be misleading and fail to reflect reality. Labels can be seen as marketing tools for companies seeking to capitalize on the green trend to sell more, without actually complying with strict environmental standards. It is therefore important for consumers to be discerning when buying eco-labelled products and to ensure that labels are reliable and credible. To do this, we suggest that you consult the website of the label in question before making your purchase, to see whether it follows genuine specifications for product control. 

You should also bear in mind that some labels come at a price. Eco-labels can be expensive for companies wishing to obtain them. Smaller companies find it harder to pay the fees to obtain these labels, which leaves them little room for maneuver compared with larger companies.

In short, eco-labels are real assets. They enable consumers to make informed choices, encourage companies to adopt more environmentally-friendly practices and raise consumer awareness of the importance of the environment. Thanks to these labels, consumers can choose healthier products with good ingredients. Beware, however, of certain labels that can be difficult to understand, costly for companies and sometimes misleading. It is therefore important for consumers to understand eco-labels and to be discerning when buying labelled products. Eco-labels play a key role in the transition to more environmentally-friendly consumption, and it is essential to use them in a responsible and informed manner.

Social Media & Public Relations Manager
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