This shampoo is formulated to deeply clean and moisturize your pet’s coat. It prevents irritation thanks to its natural ingredients that respect the pH value of your animal’s delicate skin. Many people use baby shampoo on their animals, thinking it is designed for ultra-sensitive skins, which is true. Though, pets’ skin pH value is around 7, less acid than babies’ skin. This is why our four-legged friends deserve to have their own bottle of shampoo. The oat protein and aloe vera extract provide special care to the skin, making your furry friend’s hair soft and healthy. Lastly, the soothing lavender scent will make bath time enjoyable by reducing stress and helping calm down your best friend. 7 pH value to respect and care for your furry friend. Made with organic lavender essential oil which has calming properties & help to reduce stress.