Vorbild etikett eines nichtlebensmittels

[For a better reading, please download the label example below.]












  1. A “greened” label. Suggests that the product is close to nature, but take care of greenwashing! It's better to check out the other elements which are on the packaging.
  2. The name of the product suggests the organic aspect of the product, but in how far is this the case?
  3. The function of the product.
  4. Extra characteristics.
  5. Makes one think that it's about an innovation, but is it really an innovative product? Or is it just a marginally changed formula, perhaps even only a different packaging? Often it is nothing but a marketing trick to seduce the consumer.
  6. Images of plants or elements from nature do not in any way guarantee that the product is respectful towards the environment or that it is made with plant or animal based ingredients.
  7. Highlighting an organic ingredient, but in which quantity is it present? Is the whole product certified as organic or just this one ingredient? It's better to rely on the ingredient's list on the back of the packaging.
  8. Allegations that assign a special property to the product. Generally spoken this is also a marketing technique to seduce the consumer.
  9. The reproduction of a label. When it is a label known for its sound standard, the product complies with different quality criteria. This is a base to have more confidence in the product.
  10. The presence of a complementary label. Is this label serious? What exactly does it cover? What exactly is its added value?
  11. Expiry date after opening indicates the number of months after sale within which the opened product can be safely used. Not to be confused with the best-before date.
  12. Indicates the estimated quantity in the packaging.
  13. Name and address of the producer.
  14. Certain pictograms can be displayed freely by the producer. Often such pictograms do not comply with any precise rule. It's better to learn to identify these pictograms.
  15. Bar code. Assures the traceability of the product.
  16. Indications about the characteristics and the use of the product. It is advisable always to check the precautions one has to take before a first use.
  17. Without-this-and-that, but with what instead? It's better to consult the list ingredients. A product without-this-and-that may contain something far worse.
  18. List of ingredients. Often in a hardly readable format and in a poorly comprehensible language; below are a few keys.
  19. When the product contains organic ingredients, these are marked by an asterisk (*), followed by an indication of origin.
  20. Batch number. Assures the traceability of the product.
  21. Universal recycling symbol (U267B). Identifies the type(s) of plastic from which the packaging is made.
  22. “Green Point” or “Dual System” logo (in some countries of continental Europe). Indicates that the producer pays a contribution to a local organisation such as “Der Grüne Punkt” in Germany or “FostPlus” in Belgium which covers part of the selective collecting, sorting and recycling of domestic packaging’s. The logo neither means that the packaging is made from recycled materials, nor that it may be disposed off in the packaging recycling waste bag.