Greentalk: Deborah, creator of Je Me Recycle and Linverse

In this series of articles, we are discovering different “ecofluencers” throughout interviews. An ecofluencer is a content creator that raises awareness about sustainability and how to switch to an eco-friendly lifestyle. Today, we introduce you to Deborah, creator of the e-shop Linverse and the blog Je Me Recycle. She’s going to share her vision, her definition of a green consumer and tell us more about her e-shop. 



Can you introduce yourself in a few lines? 

Hello, I’m Deborah and I’m the creator of the blog and Instagram account Je Me Recycle, in which I share information and tips for a conscious and mindful consumption also respectful of the environment. 


When did you start Je Me Recycle and why? 

It was two years ago. Time flies. I started with the Instagram account in order to share all the information I collected about ecology and climate. Gradually and depending on the reader’s demand, I steer my content to practical tips to allow everyone to become aware of his own consumption. 



You’ve got a blog, an Instagram account, an e-shop…how is your work divided and how do you organize yourself ? 

It’s quite an organisation! It’s a daily work that needs a lot of care. But I have the chance to be passionate about what I do so it doesn’t feel like I’m working.  Linverse is my main activity but I devote the rest of my free time to posts on Je Me Recycle and to create content for my Instagram. In terms of management and organisation, the tool Notion saves my life and I’m crazy about to-do lists! 😀


Where do you find inspiration to write about so many subjects? 

It’s simple: everywhere! Whether it’s on social media or throughout my reading or documentaries: whenever I’ve got a subject idea, I’m writing it down. That’s why I always have content ideas for the next 6 months and it never stops! 

Being a green consumer for me isn’t just about what’s in your plate or the dressing room. It’s rather this ability to think about all of our lifestyle aspects and make choices according to your level of commitment to the environment.

But what’s great today is that I regularly receive questions or requests from my readers about subjects to deal with. And it’s the most beautiful source of inspiration. ☀️


You’ve created an e-shop “Linverse”, what a nice project! Did you see an evolution in people’s way of consuming? 

Thanks to Je Me Recycle, I noticed a real will from consumers to find concrete alternatives to buy in a more sustainable way and especially to find reliable entities. Linverse allows them to have a tailor-made solution because we select brands and creators committed to natural resources preservation and that fight against material waste. Indeed, each article on the marketplace is partly or fully made of recycled materials or revalued with upcycling. 



According to you, what’s more difficult when you try to reduce your waste and adopt an eco-friendly lifestyle?

I think that the most difficult thing is to live with the awareness and maybe the frustration that our way of life can never be 100% zero waste or absolutely eco-friendly. As long as we are buying, producing, living quite simply, there will always be a minimum of impact on the environment. However, there are solutions more virtuous and respectful for the environment. The circular economy, for instance, is part of it and that’s what we try to accentuate with the e-shop: no need to throw away and no need to produce vainly new raw materials while there is already so much to use.  


Do you pay attention to eco labels (certification) when you buy hygiene products, detergents or cosmetics? Why?

Yes, indeed. I think that, even if it’s necessary, the consumer should not systematically bear the responsibility for its purchases. He must, of course, buy in a mindful way but brands have to offer ranges of products consistent with today’s environmental issues. 

Labels are good indicators and they guide us to make our choices. Even if it’s important to understand the commitments behind the labels before trusting them, they are precious tools. 


Do you have a favourite non-food brand? 

Today I have 50 and they are all on



If you could give some advice to people who want to start changing their habits and take care of our planet, what would it be? 

We say that it’s better to have thousands of people that act in an imperfect way than a handful of perfect persons. So just do your best! Having a conscious and mindful consumption is all about inquiring your own consumption (where it comes from, where it’s made, with what materials…) and it’s also about asking yourself the right questions and adopting some reflexes before buying. So carry on wondering and be curious. 


Thanks a lot to Deborah for this interesting exchange! You can discover her Instagram account, her blog and her e-shop, And if you feel like reading another Greentalk, let’s discover our interview with Mau!

Social Media & Public Relations Manager
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