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Sustainable development and consumption, how to reconcile them?

Ecological Transition: Act for a Green Future

The concept of sustainable development was popularized in the 1980s by the Brundtland Report, defining it as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” It is based on three interdependent pillars: environment, economy, and social aspects.

The concept of ecological transition

Ecological transition refers to the shift towards a new societal model that respects the planet’s ecological limits and ensures the conditions for sustainable development. Practically, it involves a profound transformation of our production and consumption patterns to make them compatible with environmental balance.

This transition is imperative due to the worsening ecological crises we face climate change, accelerated biodiversity loss, depletion of natural resources, and chemical pollution in natural environments. To address these challenges, it is essential to drastically reduce greenhouse gas emissions, preserve ecosystems and endangered species, limit the consumption of non-renewable raw materials, and eliminate toxic substances dispersed in the environment.

The ecological transition goes beyond environmental concerns; it is also a matter of social justice. Vulnerable populations suffer the most from climate disruptions or resource scarcity. A just transition must ensure that no one is left behind.

The Importance of Sustainable and Responsible Consumption

Preserving the environment is crucial for ensuring the conditions of sustainable economic and social development. Ecosystem services (pollination, water purification, climate regulation, etc.) are essential to our well-being. Their degradation jeopardizes the foundations of our societies. Given climate change and accelerated biodiversity loss, a profound ecological transition in our lifestyles is more necessary than ever. Everyone can contribute through simple daily actions.

Ethical consumption involves making purchases considering their social and environmental impact. In societies flooded with advertising, overconsumption is normalized. However, the production, transportation, and disposal of consumer goods contribute significantly to pollution and CO2 emissions. Consuming less is one of the most effective actions to preserve the environment.

By choosing products from organic farming, local supply chains, and organic cosmetics, consumers can directly support environmentally-friendly production and distribution methods.

Sustainable Consumption: Adopt Eco-Responsible Practices

Consumers, communities, and businesses as Actors of Ecological Transition

Various actors are engaged in accelerating ecological transition, including ADEME, a public agency dedicated to energy transition, and Agence Bio, promoting organic farming in France.

Through daily choices, consumers influence the market towards more or less virtuous production methods. Their influence is significant in accelerating the transition of the entire economy.

Food is a key lever for reducing our carbon footprint. Consuming eco-friendly and local products helps preserve the environment while supporting the local economy. 

Food production is responsible for a quarter of global greenhouse gas emissions, according to the FAO. Nitrogen-based fertilizers, methane from intensive livestock farming, and land-use change (deforestation) are the main sources.

By banning synthetic pesticides and chemical fertilizers, organic farming preserves soils and water resources. It also sequesters more carbon in the soil and demonstrates better energy efficiency.

Buying local and seasonal products helps support the local economy while reducing emissions associated with transportation. This also limits food waste, as production is better aligned with demand.

Zero waste is a lifestyle aiming to reduce waste production and move towards zero waste. It is based on a few key principles: refusing what is not needed, reducing consumption, maximizing reuse, recycling, and composting organic waste.

The zero waste approach is guided by the rule of 4 Rs:

  • Refuse what is not needed
  • Reduce consumption
  • Reuse products
  • Recycle

Digital Tools as Allies of Ecological Transition

New technologies can help us adopt more sustainable lifestyles. Applications, connected devices, online tools, etc.

  • Apps like Coach CO2 allow easy assessment of carbon footprint based on consumption habits, a crucial first step to identify areas for action.
  • Apps like Too Good To Go, Optimiam, or Phenix enable purchasing quality products nearing expiration dates at reduced prices to combat food waste.
  • Apps like QuelCosmetic or Yuka allow scanning product barcodes to analyze their composition and social/environmental impact, enabling informed consumption.


In the face of the climate emergency, mobilization must be total. Consumers, businesses, communities, and states all have a crucial role to play in initiating the profound transformation our societies need for ecological transition.

Regardless of our individual impact, systemic changes are necessary, requiring political commitment commensurate with the challenges. This is the price we must pay to ensure a desirable future for current and future generations.

Mathilde
Social Media & Public Relations Manager
Mathilde
Social Media & Public Relations Manager

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