Why we do it: prevent greenwashing

What it is

Greenwashing is a marketing technique. To sell more, some brands claim their products are environmentally friendly. However, in practice, their products are not ecological. The consumer is then misled. The Ecogarantie label helps the consumer to quickly find ecological and organic products.

How to recognize it

The following packaging elements can help you recognize greenwashing:

  1. The packaging: a glass packaging, a paper labelā€¦ This way, the product will look more authentic and natural. Furthermore, the use of natural images is also very common.
  2. The text: most of the time, buzzwords such as ecological, ethical, green or natural are -mostly very obvious- written on the packaging.
  3. Labels: some brands affix misleading labels that look reliable but are not. On the contrary, these are free of use and do not follow any rule, verification or standard.

How to read the label


The list of ingredients must be written on the product packaging or an insert respecting the following rules:

  • The names of the ingredients must respect the International Nomenclature of Cosmetic Ingredients (INCI). It consists in a single ingredient labelling name for each material that can be understood by everyone around the world.
  • The ingredients need to be listed in descending order of predominance. However, ingredients with a concentration lower than 1% of the formula can be randomly classified but must be listed below the other ingredients.


Labels are affixed on the product packaging to guarantee the quality of a product. In the food sector, there is an European label which meets certain standards.

Unfortunately this is not the case in the non-food sector. This lack of an European label has resulted in the emergence of some private labels, to guaranteeĀ the organic quality of the products. To get labelled by Ecogarantie, a product must comply with strict criteria set forth in the specifications. This compliance is controlled by third-party certification bodies conveying impartial judgment.


Several complementary pictograms can appear, depending on the type of product, its use or precautions to be taken. These pictograms can be classified in different categories: packaging and precautions at use.